> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pockla.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Enriching Data

> Automatically enrich your contacts with AI-powered data

Pockla's data enrichment automatically fills in missing contact information using AI and external data sources. Turn sparse contact records into rich, actionable profiles.

<Frame caption="Data enrichment flow">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/videos/bulk-enrichment.mp4?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=62ccd39cd34a00899044c655a8379ccd" data-path="videos/bulk-enrichment.mp4" />
</Frame>

## What Gets Enriched?

### Contact Data

| Field        | Description              |
| ------------ | ------------------------ |
| Full Name    | Parse and complete names |
| Title        | Current job title        |
| Phone        | Business phone number    |
| LinkedIn URL | LinkedIn profile URL     |

### Company Data

| Field        | Description                             |
| ------------ | --------------------------------------- |
| Company Name | Official company name from email domain |
| Industry     | Industry classification                 |
| Company Size | Employee count range                    |
| Headquarters | Location                                |
| Website      | Company website                         |
| Description  | Brief company summary                   |

## Running Enrichment

### Single Contact Enrichment

1. Open a contact
2. Click **Add Panel**
3. Select the Research Agent panel type
4. Configure the Research Agent
5. Click **Save & Research**

<Frame caption="Single contact enrichment button and progress">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/videos/single-contact-enrichment.mp4?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=824bf4272f82915be89a1474506d85c6" data-path="videos/single-contact-enrichment.mp4" />
</Frame>

### Bulk Enrichment

Enrich multiple contacts at once:

1. On the contacts table page, click **Research Agent**
2. Configure the Research Agent by setting the following:
   * **Name**: Column name (e.g., "Company Summary")
   * **Objective**: What to research (e.g., "Find a brief summary of what this company does")
   * **Output format**: How to structure results
   * **Iterations**: Research depth (1-10)
3. Click **Save & Research**
4. Monitor generation progress

<Frame caption="Bulk enrichment selection and progress">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/videos/bulk-enrichment.mp4?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=62ccd39cd34a00899044c655a8379ccd" data-path="videos/bulk-enrichment.mp4" />
</Frame>

## Enrichment Sources

Pockla uses multiple sources for enrichment:

### Web Search

AI-powered web search finds:

* Company information
* News and updates
* Social profiles

### Domain Analysis

Extracts information from email domains:

* Company website
* Company name
* Industry indicators

## Enrichment Quality

### Reviewing Enrichment

Always review AI-enriched data for accuracy, especially:

* Uncommon names
* Similar company names
* Recent job changes

## Best Practices

<AccordionGroup>
  <Accordion title="Start with Email">
    Email addresses are the most reliable starting point for enrichment. Ensure accurate emails for best results.
  </Accordion>

  <Accordion title="Enrich in Batches">
    Enrich contacts in batches to monitor quality and catch any issues early.
  </Accordion>

  <Accordion title="Review Before Outreach">
    Spot-check enriched data before using it in outreach campaigns.
  </Accordion>
</AccordionGroup>

## Troubleshooting

<AccordionGroup>
  <Accordion title="No data found">
    * Verify email address is correct
    * Company may be too small or private
    * Try running enrichment again
  </Accordion>

  <Accordion title="Incorrect data">
    * Manually correct the field
    * Report the issue for data quality improvement
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Research Agent" icon="robot" href="/data/research-agent">
    Go deeper with AI-powered research
  </Card>

  <Card title="Custom Columns" icon="table-columns" href="/contacts/columns">
    Create columns for enriched data
  </Card>
</CardGroup>