> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pockla.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Links Overview

> Create personalized web pages for your contacts

Links in Pockla are personalized web pages—one for each contact. You select a page from your website, choose elements to personalize, and Pockla generates a unique version for every contact using AI.

<Frame caption="Overview of Links concept">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintlify.s3.us-west-1.amazonaws.com/pockla/videos/step-2-generate-links.mp4" />
</Frame>

## The Links Page

The Links page is your central hub for creating and managing personalized pages.

<Frame caption="Links page overview">
  <img src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/screenshots/the-links-page.png?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=cae5d1f9b578f4a57b4b4b41f9a79436" alt="Links page overview" width="3318" height="1788" data-path="screenshots/the-links-page.png" />
</Frame>

### Quick Actions

At the top of the page, you'll find two quick action buttons:

* **Start From a List** – Create a Link Set using contacts from an existing list
* **Start From All Contacts** – Create a Link Set using your entire contact database

### Link Sets Table

Below the quick actions, you'll see your Link Sets displayed in a table with the following columns:

| Column          | Description                                       |
| --------------- | ------------------------------------------------- |
| **Name**        | The name/description of your Link Set             |
| **Source Page** | The URL of the page being personalized            |
| **Elements**    | Number of elements configured for personalization |
| **Instances**   | Number of generated pages for contacts            |
| **Created**     | Date the Link Set was created                     |

### Actions

* **Analytics** – View engagement metrics across all your Link Sets
* **+ New Link Set** – Create a new Link Set from scratch

## What is a Link Set?

A Link Set is your personalization template. It defines:

* Which page to personalize (the source URL)
* Which elements to customize (headlines, paragraphs, CTAs)
* How to personalize each element (AI prompts)

From one Link Set, you generate individual pages (called **instances**) for each contact.

## How It Works

1. **Choose a source page** – Any page on your website
2. **Select elements to personalize** – Headlines, paragraphs, CTAs, etc.
3. **Write prompts** – Tell the AI how to personalize each element
4. **Generate** – Pockla creates a unique page for each contact
5. **Publish** – Each contact gets their own URL

## What Gets Personalized

You can personalize any text element on your page:

| Element Type          | Example Use                                    |
| --------------------- | ---------------------------------------------- |
| **Headlines (H1-H3)** | Personalized welcome message with company name |
| **Paragraphs**        | Tailored value propositions                    |
| **CTAs / Buttons**    | Personalized call-to-action buttons            |
| **List items**        | Industry-specific benefits                     |

The AI uses contact data (name, company, job title) plus any enrichments you've added to generate relevant content.

## Creating a Link Set

<Steps>
  <Step title="Choose Your Starting Point">
    Click **Start From a List** or **Start From All Contacts**, or use the **+ New Link Set** button.
  </Step>

  <Step title="Select Contacts">
    Choose which contacts to generate pages for:

    * **From a List** – Select an existing contact list
    * **All Contacts** – Use your entire database
  </Step>

  <Step title="Enter Your Page URL">
    Paste the URL of the page you want to personalize.
  </Step>

  <Step title="Configure Elements">
    Use the AI chat to describe what you want to personalize. Select elements on your page and write prompts for each.
  </Step>

  <Step title="Preview & Generate">
    Preview with a sample contact, then generate pages for all selected contacts.
  </Step>

  <Step title="Publish">
    Once generated, publish to make the URLs live. Each contact gets a unique URL (e.g., `pages.pockla.io/abc123`).
  </Step>
</Steps>

<Frame caption="Creating a Link Set walkthrough">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/videos/create-linkset.mp4?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=6d51c9c52cadef0e86db73734be91f62" data-path="videos/create-linkset.mp4" />
</Frame>

## Available Contact Data

Your prompts can reference any contact field:

| Variable  | Description          |
| --------- | -------------------- |
| firstName | Contact's first name |
| lastName  | Contact's last name  |
| email     | Email address        |
| company   | Company name         |
| jobTitle  | Job title / role     |

Plus any custom enrichments you've created (e.g., company\_summary, recent\_news).

## Link Set Statuses

Each generated page (instance) has a status:

| Status         | Meaning                             |
| -------------- | ----------------------------------- |
| **Generating** | AI is creating personalized content |
| **Ready**      | Generated but not yet published     |
| **Published**  | Live and accessible via URL         |
| **Failed**     | Generation error (check logs)       |

## Viewing Link Set Details

Click on any Link Set in the table to view:

* All generated instances
* Status of each instance
* Individual preview for each contact
* Engagement analytics (after publishing)

<Frame caption="Link Set detail view">
  <video autoPlay muted loop playsInline className="w-full rounded-lg" src="https://mintcdn.com/pockla/ZzwoGSCNVW0czW3e/videos/linkset-details.mp4?fit=max&auto=format&n=ZzwoGSCNVW0czW3e&q=85&s=bac56b3e70101e3f5858bb2c8cdc5def" data-path="videos/linkset-details.mp4" />
</Frame>

## Next Steps

<CardGroup cols={2}>
  <Card title="Running for Contacts" icon="users" href="/links/running-for-contacts">
    Learn more about generating pages for specific contacts
  </Card>

  <Card title="Workflow Integration" icon="arrows-rotate" href="/links/workflow-integration">
    Automate page generation with HubSpot workflows
  </Card>
</CardGroup>