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The Pockla snippet enables personalized content on your website. When a visitor arrives via a Pockla link, the snippet detects it and loads their personalized experience.

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The Snippet

<script>var p=new URLSearchParams(location.search).get('pklid');if(p)document.write('<script src="https://embed.pockla.io/'+p+'.js"><\/script>');</script>
That’s it. Just one line that should be added at the very top of the <head> section.

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How It Works

  1. A visitor clicks a Pockla link (which includes a pklid parameter in the URL)
  2. The snippet reads the pklid from the URL
  3. It loads a personalized script from embed.pockla.io for that visitor
  4. The page content is personalized before the visitor sees it
If no pklid parameter is present, the snippet does nothing — zero overhead for regular visitors.

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Platform-Specific Instructions

Standard HTML

Any website with HTML access

Shopify

Shopify stores

Webflow

Webflow sites

WordPress

WordPress sites

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Verifying Installation

After adding the snippet:
  1. Open your website in a browser
  2. Right-click the page and select View Page Source
  3. Search for pklid — you should see the Pockla snippet in the <head> section
The snippet only activates when a visitor arrives via a Pockla link, so it won’t make any network requests on a normal page load. To see it in action, send yourself a Pockla link and click through to your site.

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Frequently Asked Questions

No. The inline snippet is tiny and only loads an external script when a pklid parameter is present. Regular visitors without a Pockla link see zero additional network requests.
Yes. Pockla is designed with security and privacy in mind. The snippet only loads personalization for visitors who arrive via your Pockla links.
We don’t recommend GTM for Pockla. GTM loads scripts with a delay, which can cause a flash of unpersonalized content. Install the snippet directly in your <head> for the best experience.
Yes. Simply delete the snippet from your site and personalization stops immediately.

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Need Help?

If you run into issues during installation, contact our support team.

Contact Support

Get help with installation