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Lists help you organize contacts into groups for targeted outreach, segmentation, and campaigns.
Lists page

Lists page showing multiple lists with contact counts

What Are Lists?

Lists are collections of contacts grouped together for a specific purpose:
  • Campaign targets – Contacts for a specific outreach campaign
  • Customer segments – Enterprise vs SMB, by industry, by region
  • Lead stages – New leads, qualified, nurturing
  • Event attendees – Conference contacts, webinar signups

Creating a List

1

Navigate to Lists

Click Lists in the sidebar
2

Create New List

Click Create List

Create list button location

3

Configure List

  • Name – Give your list a descriptive name (e.g., “Q1 Enterprise Outreach”)
  • Description – Optional context for your team
Create list modal with name and description fields

Create list modal with name and description fields

Adding Contacts to Lists

From the Contacts Page

  1. Select contacts using checkboxes
  2. Click Add to List from the actions menu
  3. Choose your target list
  4. Confirm

Adding contacts to a list from selection bar

During Import

When importing contacts via CSV, you can assign them to a list:
  1. Upload your CSV
  2. Map your columns
  3. Select or create a list for the imported contacts
  4. Complete the import
CSV import with list selection option

CSV import with list selection option

From a Contact

  1. Open a contact’s detail view
  2. Find the Lists section
  3. Click Add to List
  4. Select the list(s)

Managing Lists

Viewing List Members

Click any list to see all contacts in that list. You can:
  • Search within the list
  • Sort by any column
  • Filter by fields

List detail view showing filtered contacts

Removing Contacts

  1. Open the list
  2. Select contacts to remove
  3. Click Remove from List
Removing from a list doesn’t delete the contact from Pockla—it just removes them from that list.

Bulk Actions

From within a list view, you can perform bulk actions on all or selected contacts:
ActionDescription
ExportDownload list as CSV
Add to BoardAdd contacts to a board
Create Link SetGenerate personalized pages for list contacts
DeleteRemove contacts from Pockla entirely

Using Lists

Lists are the primary way to select contacts for personalized pages:
  1. Create a Link Set
  2. Choose “From a List”
  3. Select your list
  4. All contacts in the list get personalized pages

Link Set creation showing list selection

See Running for Contacts for details.

With Boards

Add entire lists to boards for pipeline management:
  1. Open a board
  2. Click Add Contacts
  3. Select a list
  4. Contacts appear in the board’s first stage

For Campaigns

Organize your outreach by creating lists per campaign:
  • “Spring 2024 Enterprise Campaign”
  • “Webinar Follow-ups - March”
  • “Trade Show Leads - CES”

Best Practices

Include the purpose, date, or segment in the name. “Q1 Enterprise Outreach” is better than “List 1”.
Smaller, targeted lists perform better than large generic ones. Create separate lists for different campaigns or segments.
Archive or delete lists after campaigns end to keep your workspace organized.

Next Steps