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Pockla’s data enrichment automatically fills in missing contact information using AI and external data sources. Turn sparse contact records into rich, actionable profiles.

Data enrichment flow

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What Gets Enriched?

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Contact Data

FieldDescription
Full NameParse and complete names
TitleCurrent job title
PhoneBusiness phone number
LinkedIn URLLinkedIn profile URL

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Company Data

FieldDescription
Company NameOfficial company name from email domain
IndustryIndustry classification
Company SizeEmployee count range
HeadquartersLocation
WebsiteCompany website
DescriptionBrief company summary

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Running Enrichment

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Single Contact Enrichment

  1. Open a contact
  2. Click Add Panel
  3. Select the Research Agent panel type
  4. Configure the Research Agent
  5. Click Save & Research

Single contact enrichment button and progress

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Bulk Enrichment

Enrich multiple contacts at once:
  1. On the contacts table page, click Research Agent
  2. Configure the Research Agent by setting the following:
    • Name: Column name (e.g., “Company Summary”)
    • Objective: What to research (e.g., “Find a brief summary of what this company does”)
    • Output format: How to structure results
    • Iterations: Research depth (1-10)
  3. Click Save & Research
  4. Monitor generation progress

Bulk enrichment selection and progress

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Enrichment Sources

Pockla uses multiple sources for enrichment: AI-powered web search finds:
  • Company information
  • News and updates
  • Social profiles

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Domain Analysis

Extracts information from email domains:
  • Company website
  • Company name
  • Industry indicators

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Enrichment Quality

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Reviewing Enrichment

Always review AI-enriched data for accuracy, especially:
  • Uncommon names
  • Similar company names
  • Recent job changes

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Best Practices

Email addresses are the most reliable starting point for enrichment. Ensure accurate emails for best results.
Enrich contacts in batches to monitor quality and catch any issues early.
Spot-check enriched data before using it in outreach campaigns.

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Troubleshooting

  • Verify email address is correct
  • Company may be too small or private
  • Try running enrichment again
  • Manually correct the field
  • Report the issue for data quality improvement

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Next Steps

Research Agent

Go deeper with AI-powered research

Custom Columns

Create columns for enriched data