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Links in Pockla are personalized web pages—one for each contact. You select a page from your website, choose elements to personalize, and Pockla generates a unique version for every contact using AI.

Overview of Links concept

The Links page is your central hub for creating and managing personalized pages.
Links page overview

Links page overview

Quick Actions

At the top of the page, you’ll find two quick action buttons:
  • Start From a List – Create a Link Set using contacts from an existing list
  • Start From All Contacts – Create a Link Set using your entire contact database
Below the quick actions, you’ll see your Link Sets displayed in a table with the following columns:
ColumnDescription
NameThe name/description of your Link Set
Source PageThe URL of the page being personalized
ElementsNumber of elements configured for personalization
InstancesNumber of generated pages for contacts
CreatedDate the Link Set was created

Actions

  • Analytics – View engagement metrics across all your Link Sets
  • + New Link Set – Create a new Link Set from scratch
A Link Set is your personalization template. It defines:
  • Which page to personalize (the source URL)
  • Which elements to customize (headlines, paragraphs, CTAs)
  • How to personalize each element (AI prompts)
From one Link Set, you generate individual pages (called instances) for each contact.

How It Works

  1. Choose a source page – Any page on your website
  2. Select elements to personalize – Headlines, paragraphs, CTAs, etc.
  3. Write prompts – Tell the AI how to personalize each element
  4. Generate – Pockla creates a unique page for each contact
  5. Publish – Each contact gets their own URL

What Gets Personalized

You can personalize any text element on your page:
Element TypeExample Use
Headlines (H1-H3)Personalized welcome message with company name
ParagraphsTailored value propositions
CTAs / ButtonsPersonalized call-to-action buttons
List itemsIndustry-specific benefits
The AI uses contact data (name, company, job title) plus any enrichments you’ve added to generate relevant content.
1

Choose Your Starting Point

Click Start From a List or Start From All Contacts, or use the + New Link Set button.
2

Select Contacts

Choose which contacts to generate pages for:
  • From a List – Select an existing contact list
  • All Contacts – Use your entire database
3

Enter Your Page URL

Paste the URL of the page you want to personalize.
4

Configure Elements

Use the AI chat to describe what you want to personalize. Select elements on your page and write prompts for each.
5

Preview & Generate

Preview with a sample contact, then generate pages for all selected contacts.
6

Publish

Once generated, publish to make the URLs live. Each contact gets a unique URL (e.g., pages.pockla.io/abc123).

Creating a Link Set walkthrough

Available Contact Data

Your prompts can reference any contact field:
VariableDescription
firstNameContact’s first name
lastNameContact’s last name
emailEmail address
companyCompany name
jobTitleJob title / role
Plus any custom enrichments you’ve created (e.g., company_summary, recent_news). Each generated page (instance) has a status:
StatusMeaning
GeneratingAI is creating personalized content
ReadyGenerated but not yet published
PublishedLive and accessible via URL
FailedGeneration error (check logs)
Click on any Link Set in the table to view:
  • All generated instances
  • Status of each instance
  • Individual preview for each contact
  • Engagement analytics (after publishing)

Link Set detail view

Next Steps