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Links in Pockla are personalized web pages—one for each contact. You select a page from your website, choose elements to personalize, and Pockla generates a unique version for every contact using AI.

Overview of Links concept

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The Links Page

The Links page is your central hub for creating and managing personalized pages.
Links page overview

Links page overview

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Quick Actions

At the top of the page, you’ll find two quick action buttons:
  • Start From a List – Create a Link Set using contacts from an existing list
  • Start From All Contacts – Create a Link Set using your entire contact database
Below the quick actions, you’ll see your Link Sets displayed in a table with the following columns:

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Actions

  • Analytics – View engagement metrics across all your Link Sets
  • + New Link Set – Create a new Link Set from scratch
A Link Set is your personalization template. It defines:
  • Which page to personalize (the source URL)
  • Which elements to customize (headlines, paragraphs, CTAs)
  • How to personalize each element (AI prompts)
From one Link Set, you generate individual pages (called instances) for each contact.

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How It Works

  1. Choose a source page – Any page on your website
  2. Select elements to personalize – Headlines, paragraphs, CTAs, etc.
  3. Write prompts – Tell the AI how to personalize each element
  4. Generate – Pockla creates a unique page for each contact
  5. Publish – Each contact gets their own URL

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What Gets Personalized

You can personalize any text element on your page: The AI uses contact data (name, company, job title) plus any enrichments you’ve added to generate relevant content.
1

Choose Your Starting Point

Click Start From a List or Start From All Contacts, or use the + New Link Set button.
2

Select Contacts

Choose which contacts to generate pages for:
  • From a List – Select an existing contact list
  • All Contacts – Use your entire database
3

Enter Your Page URL

Paste the URL of the page you want to personalize.
4

Configure Elements

Use the AI chat to describe what you want to personalize. Select elements on your page and write prompts for each.
5

Preview & Generate

Preview with a sample contact, then generate pages for all selected contacts.
6

Publish

Once generated, publish to make the URLs live. Each contact gets a unique URL (e.g., pages.pockla.io/abc123).

Creating a Link Set walkthrough

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Available Contact Data

Your prompts can reference any contact field: Plus any custom enrichments you’ve created (e.g., company_summary, recent_news). Each generated page (instance) has a status: Click on any Link Set in the table to view:
  • All generated instances
  • Status of each instance
  • Individual preview for each contact
  • Engagement analytics (after publishing)

Link Set detail view

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Next Steps

Running for Contacts

Learn more about generating pages for specific contacts

Workflow Integration

Automate page generation with HubSpot workflows